Hi! I'm Liz

I’m a leadership coach based in the Bay Area who enjoys taking walks, reading mystery novels, and traveling—bringing the same curiosity and joy to coaching as I do to life.

Who I Work With
• First-time managers
• Women stepping into leadership
• Growing organizations developing new leaders

I felt like an imposter in my first

manager role.

If that sounds familiar, you’re in the right place.

I understand — because when I was promoted into my first manager role, I was super confident…

…until I stood in front of my team for the first time.

Cue the fight / flight / freeze response.

I had read all the books, taken all the leadership assessments, and had plenty of ideas about how I thought leadership should look. But when I was suddenly responsible for leading 12 young people, I realized something important: books, assessments, and ideas only help when you know how to put them into practice.

And I wasn’t sure I did.

The self-doubt set in fast.

Maybe you’ve been there too—hearing that judgy voice in your head:

“Why did you think you were ready for this?”

I made plenty of mistakes. I learned some lessons the hard way:
- I should have let one employee go sooner.
- I micromanaged instead of giving my team real ownership.
- I tried to do everything myself so I wouldn’t burden anyone…
until I burned out.

Despite having a strong mentor, I still struggled to find my footing. I felt like the Goldilocks of leadership styles — too tough, too soft, never quite right.

I got a lot of bad advice. I also saw a lot of bad leadership modeled. The kind that made me wonder:
Am I really cut out for leadership if THIS is what “successful” leadership looks like?

With all that noise, it’s hard to find your footing — let alone discover a leadership style that actually fits.

What finally changed everything was realizing I didn’t have to be “authoritative” or “laissez-faire.” I could just be me. When I started leveraging my innate strengths and values, everything clicked.

That shift helped me find my footing — and led to more than 20 years of leadership across nonprofits, education, startups, large corporations, and now my own business.

It took me three years to find my footing as a new leader.
I can help you get there faster.

Today, I work with new managers — and the growing organizations they’re part of — who want leadership development that’s practical, human, and grounded in real work. I help people build confidence, navigate complexity, and lead in ways that earn trust — without burning out or defaulting to outdated, hierarchical models.

(Not trying to be like the stuffy old guy who thought throwing chairs was “good leadership.”)

If you’re tired of twisting yourself into a pretzel to fit outdated ideas of what a leader “should” look like, let’s talk.

👉 Sign up for a free strategy session and let’s explore how you can lead your way - or how I can support the new managers in your organization.

Contact Us

Oakland, CA